Working on the Design and UX team at Kaplan has helped me further understand aesthetics, functionality and human behaviour. The role is largely focused on applying design principles to produce visually pleasing outcomes on campaigns (see examples below) along with print-related projects which you can find at the end of this page.

Better Future Campaign

The concept for this campaign focused on 'building' a better future by stacking the background blocks and blending the relating icons to each block which connects to the headers message.

Sustainability Campaign

For one of Kaplan's quarterly campaigns, we used the brand green to convey ’Sustainability’ with gradients, fading to brand tints. A new font was chosen with a clean, friendly hand-crafted appearance that suited the theme. Icons were rendered white monochrome which worked well with the background gradient. The dotted arc connecting icons added emphasis on the ‘Sustainable’ theme.

Black Friday Kaplan

CIMA Study 2022 Sitewide 30% offer

Black Friday Eagle

2022 Sitewide 50% offer

Ad-hoc Examples

Kaplan-Learning Social offers

Quick Turnaround Requests

ACCA Webinar Eventbrite banners

AAT Summer Campaign

This campaign's theme was ‘Accelerate in Your Career’ after narrowing down a few ideas, I decided to use this symbol to represent a forward motion - encouraging students to enrol for a free AAT trial, Fast Track their career and to get qualified. I chose a mixed demographic for the target audience, with a confident cross-armed pose for each student.

Social and PPC banner examples

Career in Accountancy Campaign (ToFu)

An effective lead magnet ‘top of the funnel' landing page. Compelling students to become accountants by enticing them to download a brochure with more valuable information.

See to the live page here

Print-Related Work

Apprenticeship flyer front and back

Kaplan Brochure Examples

Please browse through any of the brochures here

Previous 2020 creative (left) in comparison to the latest 2022 version (right)